Strategic Leadership: Develop and execute a scalable web analytics strategy, ensuring seamless integration across platforms and business units.
Stakeholder Collaboration: Partner with business leaders to identify key objectives and ensure web analytics delivers actionable insights.
Data Governance & Accuracy: Establish best practices for data governance, ensuring data quality, compliance, and security.
Implementation & Optimization: Architect and oversee tagging implementations using Google Analytics, Adobe Analytics, and industry-leading tag management systems.
MarTech Integration: Ensure seamless integration with marketing technology (MarTech) tools, including CRM, CDPs, personalization, and automation platforms.
Performance Measurement: Define and track key performance indicators (KPIs) to measure the effectiveness of digital campaigns and web performance.
Technical Excellence: Work closely with IT teams to integrate analytics tools with Google Cloud Platform (GCP), Google BigQuery (GBQ), content management systems, and marketing platforms.
Continuous Improvement: Conduct regular audits to identify gaps and implement enhancements to improve data accuracy and operational efficiency.
Industry Innovation: Stay ahead of trends in web analytics and data architecture, introducing new technologies and methodologies.
Team Leadership & Mentorship: Guide and develop a team of analytics professionals, fostering a culture of excellence and innovation.
Essential Requirements
8+ years of experience in web analytics and technical leadership roles.
Expertise in Google Analytics, Adobe Analytics, and industry best practices.
Strong understanding of digital marketing analytics, conversion tracking, A/B testing, and attribution modeling.
Hands-on experience with tag management systems such as Google Tag Manager (GTM), Tealium, Adobe Launch.
Knowledge of Google Cloud Platform (GCP), Google BigQuery (GBQ) for advanced data integration and analysis.
Experience integrating web analytics with MarTech tools such as CRM, CDPs, and marketing automation platforms.
Proven ability to translate complex data into clear, actionable insights for business decision-making.
Strong analytical and problem-solving skills, with the ability to drive data-driven strategies.
Relevant certifications, including: Google Analytics IQ, Adobe Analytics Certification; Tag Management Certifications (GTM, Tealium, Adobe Launch, etc.)
Desired Requirement:
Experience leading and mentoring analytics teams.
Knowledge of data architecture, modeling, and warehousing concepts.
Ability to thrive in a fast-paced, collaborative environment.
Why Novartis: Helping people with disease and their families takes more than innovative science. It takes a community of smart, passionate people like you. Collaborating, supporting and inspiring each other. Combining to achieve breakthroughs that change patients’ lives. Ready to create a brighter future together? https://www.novartis.com/about/strategy/people-and-culture
Join our Novartis Network: Not the right Novartis role for you? Sign up to our talent community to stay connected and learn about suitable career opportunities as soon as they come up: https://talentnetwork.novartis.com/network
Benefits and Rewards: Read our handbook to learn about all the ways we’ll help you thrive personally and professionally: https://www.novartis.com/careers/benefits-rewards
Novartis is committed to building an outstanding, inclusive work environment and diverse teams' representative of the patients and communities we serve.
